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Research papers

Estimating cognitive structure from qualitative data

The paper describes a method which estimates consumers' cognitive structure with regard to a certain product class from qualitative data, l.e. data In the form of raw text. The raw text is first translated to a series of cognitive categories by means...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Klaus G. Grunert
October 26, 1987
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Citation

Grunert, K. G. (1987a, October 26). Estimating cognitive structure from qualitative data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/estimating-cognitive-structure-from-qualitative-data